What's All-in All About?

Founded in 2010, All-In to Fight Cancer is a grassroots, nonprofit group dedicated to increasing public awareness and raising money to find a cure for cancer, by hosting Texas Hold'em tournaments. To date, we’ve raised over $1,000,000 to support the fight against cancer. We’re a NC                              501(c)(3) organization.  

Our Co-Founder, Rob Eubank


A contender, a competitor, a friend to the end, Rob – through his words and his life -- urged us to aim higher, work harder and never, ever give up.  Every day, he wanted us to care about each person with whom we come in contact, to be a mentor to others, to make a person's life better when you can, to forgive easily, to choose to be positive, and to allow God to work through us. This was his gift to us, All-In To Fight Cancer is our gift to him.

 Read more about Rob and the beginnings of All-In. 

Why Texas Hold 'Em? 


Rob and Steve were both avid card players and chose this format because it's fun for spectators, encourages active participation from people of all backgrounds and skill levels, enables additional fundraising during the event, and is accessible to the survivor and medical community. You don’t have to be in great shape to play poker -- heck, you don't even need to know how to play poker -- to have a great time at an All-In fundraiser, and that’s exactly how we want it to be. 

Supporting Our Local Cancer Community

Each year, we choose benefitting organizations that are doing incredible things in the local cancer community. We’re a grassroots organization and are committed to keeping our funding local and as high-impact as possible – every penny of our proceeds goes straight to our partners.

Who we're playing for this year.